Final conference: A paradigm shift in the management of quality labelled food supply chains
ALLIANCE is delighted you announce its final conference, A paradigm shift in the management of quality labelled food supply chains, which will take place in Brussels on 7 October 2025.
The main objective of the conference is to open up a discussion on emerging solutions for managing food supply chains, sharing the learnings and key recommendations from the ALLIANCE project while also opening up a broader debate and exchange with experts and stakeholders.
The gathering will be opened by a keynote speech from Ana Patricia Lopez Blanco, European Commission Directorate-General for Agriculture and Rural Development (DG AGRI) and it will feature a high-level address on the complex but crucial task of ensuring food traceability by MEP Camilla Laureti, Member of the Committee on Agriculture and Rural Development. Guest speakers from the world of research will share insights on the food fraud landscape and the use of data in the agri-food sector.
Then, ALLIANCE project partners will present key results from the project, from the application of blockchain technology to various food supply chains, to the development of a knowledge database on food fraud and an early warning system for food fraud detection. The section will close with insights on user acceptance following the validation of ALLIANCE solutions in the project's seven demonstrators.
A roundtable with members of the EU Cluster for food traceability and trust, a multi-project initiative to bring innovation, sustainability, and trust into Europe's agri-food supply chains, will bring their perspectives and reflections on the emerging solutions to improve food traceability and increase consumer trust.
Participation is free of charge, but registration is required.
14h00 Registration and welcome coffee
14h30 Setting the scene
- Opening keynote, Ana Patricia Lopez Blanco, DG AGRI F2 – Research and Innovation
- Data economy and data spaces in Agrifood, Eva Maes, Flanders Research Institute for Agriculture, Fisheries and Food
- Unveiling the future of digital traceability in the European food supply chain is a difficult exercise, but we all need to do our best, Camilla Laureti, MEP, Member of the Committee on Agriculture and Rural Development
15h15 ALLIANCE technological offerings and recommendations
- Overview of ALLIANCE and key policy recommendations, Stavroula Maglavera, University of Thessaly, Greece - ALLIANCE Coordinator
- Blockchain in Food Supply Chain Management: lessons from the ALLIANCE project, Apostolos Apostolaras, University of Thessaly, Greece
- ALLIANCE’s Digital Knowledge Base for Food Fraud, Nikola Maravić, Institute of Food Technology of Novi Sad, Serbia
- ALLIANCE’s Early Warning System for Food Fraud Detection, Pantelis Lappas, Netcompany
- ALLIANCE Solutions and User Acceptance, Alessandra Castellini, University of Bologna, Italy
16h30 Roundtable: Reflections on emerging solutions for food traceability and consumer trust
- Andrea Colafranceschi, ILSI Europe, TITAN project
- Lotte Hallez, KU Leuven, CUES project
- Armando Menéndez Estrada, ASINCAR, Watson project
Moderated by Jon Switters, the Lisbon Council.
17h20 Closing remarks: Stavroula Maglavera, University of Thessaly, Greece - ALLIANCE Coordinator
Residence Palace
155 Rue de la Loi
1040 Bruxelles
Belgium